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Building Profitable Relationships
MerkWorld is a Sarawak based company that offers services and solutions in marketing management and branding through our local knowledge of the East Malaysian market as well as our strategic alliances with our associates.
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merk [brand in English] Wikipedia, the free encyclopedia
A brand includes a name, logo, slogan and/or design scheme associated with a product or service. Brand recognition and other reactions are created by the use of the product or service and through the influence of advertising, design, and media commentary. A brand is a symbolic embodiment of all the information connected to the product and serves to create associations and expectations around it. A brand often includes a logo, fonts, colour schemes, symbols and sound, which may be developed to represent implicit values, ideas and even personality. Brands, "branding" and brand equity have become increasingly important components of culture and the economy, now being described as "cultural accessories and personal philosophies".
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